The work

Culture, handled with care.

Festivals, community experiences and brand moments — built with strategy behind every detail.

Event PR · Influencer Relations · 2025

Shakara Festival

Positioned Shakara Festival as a cultural moment through strategic influencer relations and on-ground event PR.

Shakara Festival is a four-day celebration of contemporary African music, culture and lifestyle, created as a new destination for Lagos' Detty December experience. Bringing together live music, fashion, food, art, conversations and nightlife, the festival was designed to connect audiences with the breadth of Africa's creative culture.

MAYE MAYE supported the festival's influencer and tastemaker strategy, building relationships with relevant cultural voices and ensuring the right people were in the room to experience and amplify the festival.

What we did

—Curated and managed influencer outreach ahead of the festival.
—Secured attendance from relevant creators and cultural voices.
—Managed invitations, RSVPs and ongoing influencer communication.
—Coordinated influencer arrivals and engagement on event day.
—Supported influencer visibility and organic content around the festival.

Festival crowd at the front barricade during a Shakara Festival set

Artist performing beside Shakara Festival branding

Public Relations & Communications · Events & Experiential · Campaign Development

Glow Circle

Built and delivered the experience end to end — strategy, partnerships, guest communications and on-ground execution.

Glow Circle is a community and wellness-focused experience created by ITGlow, centred on emotional wellbeing, meaningful conversations, reflection, healing and genuine connection.

MAYE MAYE supported the event across pre-event planning, event-day execution and post-event follow-up, helping bring the experience together from strategy through execution. The event also gained 100k+ organic views.

What we did

—Shaped the event experience and communications strategy.
—Supported sponsorship and brand partnership efforts.
—Coordinated collaborations and event logistics.
—Managed guest communications and event rollout.
—Supported on-ground execution and attendee experience.
—Managed post-event follow-ups and impact reporting.

Guest presenting a Relaks Co. booklet at Glow Circle

Attendee writing during a Glow Circle activity

Guests beside the Ibi Ayo Therapy and Wellness banner at Glow Circle

Attendee journaling during a Glow Circle session

Host welcoming guests at the Glow Circle event

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